"Google is the search engine of the world."
Google's value propositions include:
1. Best Quality:
- Google's use of complex algorithms allow its search engine to produce the most relevant results available.
- Very easy-to-use platform, making searching, e-mailing, and doing a variety of other tasks with any one of Google's apps or products simple.
- Google's applications and services are inter-operable, making for a more streamlined user experience.
2. Best Bang for the buck:
- Free, linked accounts and apps allow for a very user-friendly group of Google products.
- Many free applications such as:
Google Search - which provides customers with the best search results
available by using ever-changing and updating algorithms to
provide the most relevant results.
Google Mail - provides secure e-mail accounts to users in a very user-
friendly interface, allowing for convenient interaction with
contacts and the ability to store data and documents.
Picasa - allows users to upload and share photos and videos.
Google Talk - uses webcams on a platform linked through your Gmail
to allow users to interact face-to-face through video-chat.
Other free services include: Google Voice, Google Finance, Google News, Blogger,
Google Health, Google Sketch-Up, among many, many
more.
3. Must-Have:
- Given its user-friendly nature and countless free apps, many people world-wide use Google and its many products, making for attractive advertising opportunities to companies to advertise through applications such as AdSense, AdWords, and YouTube.
- Google had positioned itself to make its accounts desirable, linking them to one another and to highly-demanded sites such as YouTube.
