Benefiting both Google's users and it's customers (advertisers), Google's services are interoperable and accounts are linked to all applications, which favors audience circulation.

Due to Google's attention to providing users with quality, easy to use, and often free products, it has attained an extensive global reach.  This has also allowed it to be a major means of advertising for companies world-wide, from large corporations to small, niche businesses. 

Offering its services in over 110 different languages, in countries around the world also help Google to strengthen these channels.